What Should I Charge For My Online Course?
Stop waiting for perfect and price the damn thing lol
This is a question I get often... "I have a course idea, but I don't know what to charge for it".
You tweak the title.
Redesign the mockup.
Stare at the price field on your sales page like it personally offended you because it seems kinda lowball.
Sound familiar?
Here’s what I want you to hear—gently, but firmly:
The price of your course is not based on how many modules or lessons it has.
It's based on how much the end transformation is worth to your dream student.
If you’re stuck here, it’s not about the number. It’s about the narrative happening in your head.
The voice in your head says:
“Who am I to charge that?”
“Will people pay?”
“Should I just start low and raise it later?”
Let’s clear this up real quick:
Your price isn’t just a number. It’s positioning.
It’s how you teach your buyer to value your offer before they ever click “Buy.”
And undercharging? That’s not being humble. It’s confusing because it will make buyers think there's either something wrong with it or it's not of premium value.
That's where premium pricing comes in.
Here’s how I help my students price their courses with power—and no, it’s not based on what everyone else is doing or saying in the market, there's a lot of other factors that come into play.
How to Price Your Online Course (Without Panic or Guesswork)
1. Price Based on the Transformation, Not the Time
Your buyer isn’t paying for your hours. They’re paying to skip the struggle.
Ask yourself: What is it costing them to not solve this? What is it costing them to stay exactly where they are right now?
Charge for the relief, the clarity, the shortcut.
2. Anchor the Value in Tangible Wins
Not deliverables. Results.
If your course helps someone finally attract aligned clients, land more speaking gigs, or replace their 1:1 burnout cycle?
Or helps them save their marriage?
Or helps them reconnect their relationship with their kids?
Or gives them their self-confidence back and finally get that promotion at work?
That’s an incredible amount of value. And it’s worth more than “4 modules and 2 PDFs.”
3. Your Energy is Part of the Equation
What would feel good to receive—without resentment?
That’s your baseline.
You’re building something that works while you rest. Let the price reflect the peace you’re designing around it and know your worth.
You went through the transformation the long and hard way and you're now handing that process to your students on a silver platter so they can expedite their success.
4. Position Like the Premium Educator and Mentor You Are
No discounts. No desperation. No “free access for the first five girlies" giveaways.
Just a clean, clear offer that’s priced in alignment with what it delivers.
When you show up in your full value, people pay accordingly. Period.
Plus, when you price your course as the premium option, you will attract more high-value committed students who will actually go through the process and do the work.
Take a moment and picture this…
You finally press publish. The course is live. The price is set.
You’re not anxious. You’re anchored in your decision.
You’re not just selling a product—you’re selling permission for your buyer to move, for you to receive, and for your brilliance to become a living, breathing asset.
All because you stopped playing small, raised your standards and priced accordingly.
And for that, I am proud of you and you should be proud of yourself too.
“The price isn’t what’s blocking you. The hesitation is.”
Pricing isn’t about psychology tricks.
It’s about clarity, confidence, and honoring the energy of the offer, and the value of the transformation it provides.
That’s what we build inside ACA—your course, your messaging, your pricing, and your automated sales systems.
Because once it’s aligned? It sells on its own.
You log off. And the course does what it was built to do.
Give you freedom.
If you’re ready to create and sell your own online course, charge premium pricing and build a freedom-first business…
✨ Watch the free masterclass:
