Build Your Course... Backwards? 🤔
Let’s just say what no one’s saying...
Most advice on creating a course is actually a masterclass in procrastination...
They’ll have you:
❌ Designing Canva slides before you know if anyone even wants it...
❌ Recording 10 hours of video while whispering “please buy” into the void on social media...
❌ Spending weeks trying to name modules and lessons instead of selling the transformation...
You don’t need to film a single lesson before selling your course.
You need proof that your course is worth building in the first place.
Welcome to the build it backwards method.
The "Build It Backwards" Method
Here’s what most course creators do:
Build the course
Post and pray people buy it
Feel personally attacked when no one does...
But you? You're not most course creators, right?
You're not here for burnout. You're not here to f*ck around. You're here for a business model that actually pays you to teach what you already know.
The right way?
💰 Get paid before you build.
💻 Validate the offer while it’s still an idea.
📦 Deliver after your Stripe pings. Not before.
This is the difference between “I hope this works” and “I got paid to create my course”.
Here’s how to pre-sell your course (before you create a single lesson)
💡 Step 1: Extract the Transformation, Not Just the Topic
Nobody buys a course because it has “4 modules and 12 video lessons”. They buy because they want to clear their adult hormonal acne, lose 10 lbs to fit into their wedding dress, or learn french before their dream trip to France, etc.
→ Ask: “What do people always ask me for help with?”
→ Then: “What’s the before and after they experience when I help them?”
→ A course is for 1 person, with 1 person, and needs 1 solution.
Inside ACA, I show you how to turn this into your profitable course promise.
💡 Step 2: Create a Simple Sales Page
You don’t need a full funnel or a copywriting degree. Just answer this: Who is it for? What are they struggling with? What will shift after your course?
✅ Include a date the course will start
✅ Add a value video (optional, just talk about what they can expect in the course)
✅ Price it like a founder’s round—juicy price, but not bargain bin
💡 Step 3: Build a waitlist funnel (aka the “warm-up” funnel)
Instead of throwing your offer into the void, create a cozy corner of the internet where people raise their hand for it.
✨ Think: Freebie → Email nurture → “Doors are open” moment
I teach you how to do this with Systeme.io inside ACA (no coding, no tears).
💡 Step 4: Market & Pre-sell It
This part is magnetic.
If you’re confident in the transformation, people will feel it. Talk about the course in present-tense. Share behind-the-scenes. Name-drop your upcoming students. Let your audience opt in to the vibe.
→ Show up how you want (storytelling, value posts, or even AI-generated content).
→ Let the funnel handle the rest. You’re not in the DMs convincing anymore.
💡 Step 5: Build an Automated Evergreen Free Masterclass Sales Funnel
Once the sales roll in? You’re in. Now you create based on what they actually need.
You can teach it live (recording as you go), drip the modules weekly, or even voice-note-style your way through it with grace. This is where real-time feedback becomes gold.
Once it’s live, refined, and proven—it’s systematized. You’ve got proof. You’ve got payments. Now you can automate the funnel and scale it with elegance.
“You don’t just need a course. You need a course that sells.”
And the truth is?
✨ Your transformation is already worthy.
✨ Your process is already powerful.
✨ You don’t need to build in silence. You need a sales system that validates you before any procrastination kicks in.
Pre-selling is how you respect your time and your students.
It’s how you create from overflow—not obligation.
And it’s how high-value women build empires.
If you’re ready to create and sell your own online course before you even film a single lesson...
✨ Watch the free masterclass:
